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North Inc

The company provided technological products for human-computer interaction.

Categories

Wearables, Consumer Goods, Robotics,

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Reasons for Shutdown

Acqui-hire

Google acquihired North's team.

North's team joined Google's work on its hardware and “ambient computing” platforms.
A part of the acquisition, all of North's project has been cancelled.

Premature Market

Mass-market were not ready for smart glasses.

Despite attempts to get Focals’ prices down, however, the fledgling smart glasses market didn’t grow in time for North to make a strong sales success.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.	Pirate3D	20.0%	A company that offered a 3D printer for the mass market.	Consumer Electronics	Robotics, 3D Printing	Singapore	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2012	-	-	-
2.	Lily	12.8%	A flying camera that took photos and video in the moment.	Consumer Electronics	Hardware, Drones, Robotics, Technology	United States	-	-	-	-	-	M&A	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Active	-	-	01-Sep-2013	-	-	-
3.	Doppler Labs	11.3%	A wearable technology company.	Consumer Electronics	Wearables, Technology, Hardware	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	50-100	-	-	Inactive	-	-	2013	-	-	-
4.	Anki	11.1%	An entertainment robotics company dedicated to bringing artificial intelligence and robotics to people's everyday lives.	Consumer Electronics	Artificial Intelligence, Machine Learning, Robotics, Toys, Entertainment	United States	-	-	-	-	-	Late Stage	-	-	-	-	-	-	-	-	-	-	-	-	-	100-250	-	-	Inactive	-	-	2010	-	-	-
5.	Jawbone	9.3%	A tech company that manufactured wearable tech and portable audio devices.	Consumer Electronics	Wearables, Hardware, Fitness, Software	United States	-	-	-	-	-	M&A	-	-	-	-	-	-	-	-	-	-	-	-	-	250-500	-	-	Inactive	-	-	1997	-	-	-
6.	Seven Dreamers Laboratories	8.7%	Maker of personal-use devices.	Consumer Electronics	Developer Tools, Robotics, Manufacturing	Japan	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	101-250	-	-	Inactive	-	-	2014	-	-	-

Investors

No.	Name	Investor type	Description	Location	Preferred investment stage(s)	Stages invested in	Assets under management (AUM)	Investment range	Investment sweet spot	Preferred investment focus	Preferred investment geography	No. of investments	No. of lead investments	No. of follow-on investments	No. of co-investments	Portfolio companies	No. of exits	Total exit value	No. of failed investments	Loss on investments	No. of acquisitions	No. of board seats taken	No. of funds	Limited partners	Co-investors	No. of partners	Partners	No. of employees	Management	Board members	Founders	Investor reputation	Contact info	Entity type	Legal name	Former legal name(s)	Founded date	Ticker
1.	Intel	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.	Amazon	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
3.	Strategic Innovation Fund (SIF)	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
4.	Inovia Capital	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
5.	Hedgewood	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
6.	Fidelity	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
7.	Intel Capital	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
8.	First Round Capital	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Leadership

No.	Name	Previous designation	Previous company	Previous biography	Previous profile type	Previous location	Experience	Education	Reputation	Current company	Current designation	Current biography	Current profile type	Current location	No. of investments	No. of exits	Total exit value	No. of board seats taken	Contact info
1.	Stephen Lake	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
2.	Aaron Grant	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
3.	Matthew Bailey	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-

Funding

No.	Financing date	Financing round	Total amount raised	Post-money valuation	Financial viability	Fundraising target amount	Remaining target amount	Financing type	No. of investors	Board seats	Lead investors	Entity type	Financing status
1.	27 Mar 2019	Debt Financing	CA 40M	-	-			-	3	-	-	-	Completed
2.	13 Nov 2018	Grant	CA 24M	-	-			-	1	-	-	-	Completed
3.	19 Sep 2016	Series B	CA 120M	-	-			-	8	-	-	-	Completed
4.	5 Jun 2013	Series A	CA 14.5M	-	-			-	4	-	-	-	Completed
5.	26 Mar 2013	Seed Round	-	-	-	-	-	-	4	-	-	-	-
6.	1 Dec 2012	Seed Round	CA 1.1M	-	-			-	4	-	-	-	Completed
7.	1 Nov 2012	Grant	CA 25K	-	-			-	1	-	-	-	Completed
8.	1 Oct 2012	Non-Equity Assistance	-	-	-	-	-	-	1	-	-	-	-

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