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Xmarks

A cross-browser,cross-platform bookmarking sync service.

Categories

Browser Extensions, Web Browsers, Social Bookmarking,

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Reasons for Shutdown

Poor Business Model

Failed to monetize their service

Xmarks failed to monetize their service.
Even so, Xmarks was popular mostly with users that only needed to backup and sync bookmarks.
Which, Todd Agulnic, CTO of Xmarks pointed out, small market was difficult to monetize. And, advertisers did not see value in XMarks offerings, while it was useful, it was hard to sell to users and only a small percentage would spend money on it.
In the end, Xmarks could not pay expenses, salary and hosting costs, without resources, they had to shut the operation down.

Direct Competitors and Similar Companies

Note: Direct competitors are defined by similarity score of more than 40%, while similar companies are defined by similarity score of less than 40%

No.	Name	Similarity score	Description	Industry	Categories	Location	Ownership status	Entity type	Stage of development	Transactional model type	Defensibility moats	Last financing round	Total raised	Post-money valuation	Last financing date	No. of funding round(s)	No. of investors	Investors	Total revenue	Market capitalization	No. of investments	No. of acquisitions	No. of board seats taken	Competition	Management	No. of employees	Company reputation	Contact info	Operational status	Operational duration	Shutdown date	Founded date	Legal name	Former legal name(s)	Ticker
1.	Memolane	36.6%	A platform that enabled users to see, search, and share their memories.	Internet	Search Engine, Social Media, Web Browsers	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2010	-	-	-
2.	Rockmelt	29.7%	A social browser-turned social news application.	Internet	Web Browsers, Social, News, Applications	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2009	-	-	-
3.	Irrive	29.7%	An online scrapbook maker.	Internet	Content, Social Media, Web Browsers	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	51-100	-	-	Inactive	-	-	2011	-	-	-
4.	Netscape	19.1%	Offered development, marketing, sale, & support of enterprise software solutions.	Internet	Web Browsers, Productivity, Software	United States	-	-	-	-	-	M&A	-	-	-	-	-	-	-	-	-	-	-	-	-	5000-10000	-	-	Inactive	-	-	1994	-	-	-
5.	Guruji	18.7%	A crawler-based search engine.	Internet	Search Engine, Web Browsers	India	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	10-50	-	-	Inactive	-	-	2006	-	-	-
6.	Delicious	17.6%	A social bookmarking site that enabled users to save, store and share bookmarks.	Internet	Social Bookmarking, Applications	United States	-	-	-	-	-	M&A	-	-	-	-	-	-	-	-	-	-	-	-	-	50-100	-	-	Inactive	-	-	2003	-	-	-
7.	Spool	15.8%	A bookmarking service that enabled users to save articles and videos to their computer, tablet and mobile phone for future access.	Internet	Enterprise Software, Social Bookmarking, Mobile	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2010	-	-	-
8.	Octazen	15.4%	A contact importer that enabled website users to invite their contacts on other services.	Internet	Enterprise Software, Social Network, Web Browsers	Malaysia	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2006	-	-	-
9.	Bemba Media	15.3%	A sharing service app.	Internet	Social Bookmarking, File Sharing	United Kingdom	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2007	-	-	-
10.	Zootool	13.9%	A visual bookmarking tool.	Internet	Social Bookmarking, Applications, iOS	Germany	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2007	-	-	-
11.	Monitor110	13.6%	Provided data & information gathering services.	Internet	Database, Information Services, Web Browsers	United States	-	-	-	-	-	Late Stage	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2003	-	-	-
12.	Cabana	10.4%	Offered a browser-based mobile app development platform.	Internet	Applications, Mobile, Web Browsers	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	1-10	-	-	Inactive	-	-	2009	-	-	-
13.	Svpply	10.1%	A social shopping site that enabled users to register and start keeping track of products that they like.	Internet	E-Commerce, Social, Shopping, Web Browsers	United States	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	5000-10001	-	-	Inactive	-	-	2009	-	-	-
14.	Allpeers	8.9%	An open-source software extension for the Mozilla Firefox browser that allowed users to share files, folders, web page images, and links.	Internet	Document Management, Software, Web Hosting, Web Browsers	United Kingdom	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	Inactive	-	-	2006	-	-	-