Learn how to identify weaknesses from competing products showcase to design product differentiation.

PRODUCTS SHOWCASE

Our data research team tracks millions of products for makers, designers, and managers to evaluate product competitiveness in the global market in order to build competitive differentiation throughout the product development lifecycle.

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966

active products

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24,142

products

WHY IS IT USEFUL?

How you benefit

You will learn to identify the competitive weaknesses and competitive distinction among competing products to substantiate points of differentiation, such as recognizing the substantial differences of your competitors' product-or-service offering to create your unique features and benefits, or analyzing product features for undiscovered differentiation, and so on.

Problem it solves

Leveraging qualitative and quantitative market data to inspire product differentiation design in developing competitive advantage to strengthen your business.

Why it matters

Product competitiveness is the most important concern for all companies in creating distinctive characteristics and unique features for strong unique selling proposition to outcompete business rivals in the marketplace.